Agency: Clemenger BBDO Melbourne
Production Company: Watermark Ltd.
The Story of Santa’s Star regales the adventure of Elf, Reindeer, Angel and Mouse as they embark upon an epic mission to help Santa find his way to Australia and save Christmas.
Watermark was approached by Roam to work with them in developing a beautifully crafted children’s app for Clemenger BBDO Melbourne.
Clemenger have developed the characters and world over the last few years with animation giants Aardman Animations (the creators of Shaun the Sheep and Wallace and Gromit). The characters have been sculpted by hand and filmed frame by frame in stop-motion films for the Myer Christmas campaigns.
In addition to the incredible commercials that Aardman produced, the roll-out for 2016 included the launch of a companion storybook app.