Our digital team at Watermark worked closely with Rush Digital and ASB to create these interactive experiences at Starship Children’s Hospital, to help make the waiting experience a better one for both kids and their parents/carers.
The project attracted positive media attention, such as this article and video by the New Zealand Herald.
The interactive technology spaces aimed at calming patients and familiarising them with the tests and procedures they may face at the hospital.
The Starship Animal Check Ups wall features several different stations where 2D animated animal doctors encourage children to test things such as their heart rate and temperature.
The feature uses depth sensors, heat and heart rate sensors and facial recognition with animals mimicking the movements of those standing in front of them.
Sensors were also used to detect distance - when no one was nearby, the animals would go to sleep, waking up when someone walked past. Facial movements including smiling were also tracked.
Another interactive area, The Magic Forest, features a forest scene that creates a calming space for children, with virtual birds, flowers and seedlings spawning when visitors were quiet and moved slowly.
With the KPI for the project being the amount of smiles it generates, there is no question that this project was an absolute pleasure to work on. It is a fantastic feeling to know that by using skills and knowledge of art, animation, and overall creative thinking can be beneficial to others.
Production Company: Watermark Ltd.
Watermark was approached by Catstone to work with them and Black Sheep in creating a new brand rollout for the New Zealand REACH programme.
The project would include developing a new identity, website, updated supporting collateral and an animation that would help convey the idea of what REACH is.
REACH is a programme which aims to help people who are finding it difficult to re-enter the workforce after having been on an injury or sickness benefit. It collaborates with Work & Income New Zealand and the Waikato District Health Board to coach and heal clients over a 12 week period, with the intention of not just helping them find a job placement, but to first address other areas of their lives that could have barriers for them developing to their full potential.
Apart from being a very interesting and fun project to work on, the knowledge that the work we create could possibly help someone was a massive motivation as well.